Social Media

We are listening and hearing what people have to say. We identify the speaker and can speak ourselves. Social media is all about people.

Media audit is used to understand your destination point. It includes:

Evaluation of product perception and brand perception. Researching consumers and understanding their needs. Market orientation: identification of discussion topics, key players and media sources. Identification of influence agents: whom people listen to and whom they respond to. Reflecting mood, perception and demand of an audience. Researching trends, options and threats. Analyzing your successes and failures in communication. Finding out whether your company’s business tasks correspond with your communication objectives.

Communication strategy development stands for what you should do to make communication play for company’s business goals. It includes:

Setting clear goals. Identifying working grounds. KPI evaluation/defining. Media planning. Key messages. ROI. Anchoring to company’s business objectives. Consolidation with strategies of traditional media and advertising policy.

Creativity in work means striving to be interesting, useful and sincere to attract people. This includes:

Inventive creation of websites and accounts. Generating content. Developing and running campaigns in the blogosphere and social network services. Online campaigns. Polls. Efficient communication. Converting online into offline. Monitoring. Dynamic responses.

Analysis signifies finding point in your work. It includes:

Dashboards. Quantitative and qualitative content analysis. Key message penetration. Monitoring KPI. Using research data of social studies and polls. Experts’ opinions. Updating strategies and goals. Advice.