Custom Research

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  • Media audit
  • Reputation analysis
  • Competitive analysis
  • PR-reconstructions
  • Target audiences research (based on social media): diagnostics of sentiment, perception and demand of the audience, social and demographic characteristics, social graphs.
  • Markets research: market situation, players, key topics, regulators’ activity, field-specific media analysis.
  • Regional and industry media maps.
  • Theme and situation research.
  • Information trends, opportunities and threats research.
  • Success cases analysis.
  • SWOT-analysis.
  • Assessment of communication goals’ compliance with business tasks of the company. Audit of internal communication channels.
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As a rule, media audit involves development and implementation of strategic plans and serves as a starting point in creation management and evaluation of communications.

While solving such long-term tasks, we build our research depending on the company’s business goals and their translation into communication goals.

The system of metrics and indicators for the media realm evaluation, the wide range of marketing and social instruments permit us to get a deep understanding of the situation, trends of its development and to check and revise the communication or business strategy in terms of strength and competitive advantages.

We help our customers to see where the communication is organized properly and functions successfully and in which directions it is worth working harder.

Data visualization that is efficient and pleasant to the sight will mitigate the difficulties of perceiving the large volume of information. The information panel of the project featuring conclusions and recommendations will permit to present the Study to the top-management or the audience.

Including social media analysis into the research facilitates working with perception of a brand, a company or a theme by the target audience and permits to track all the way of the communication – from PR campaign implementation to the audience’s response and the impact of this response on the image and operation of the company or audience perception.