Media Analysis

Regular monitoring of the communication tasks progress and KPI meeting

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  • MEL Evaluation Model
  • Perfectness Rate Model
  • Composite metrics: Top Story, CPM, Brand Density, Media Quality, Media Presence, Media Favourability, PR Value, Media Outreach and others
  • Key messages penetration
  • Loyalty ratings of media and journalists
  • Personal profile mining

We evaluate communication success using known and our own metrics and characteristics combined into the Media Ex Libris Evaluation Model™. The model allows us to analyze any communication tasks using integrated analyses and complex approach, and solve them.

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Each project is built on the basis of KPIs and companies’ business goals. We analyze only if we do know communication and report goals. Only then we can give you advice and answers to your questions, rather than just figures.

We use manual, computer and mixed coding. A clear and flexible system for evaluating a story in accordance with parameter pack, backed by our experience and intuition, allows us to supply clients with not just an objective opinion on the problem, but take the branch, specific covering character, audience perception and other shades typical for communication sphere, into consideration.

Visualization is one of our priority directions of product development. It is made individual for each case, and depends on purpose, quantity and data character; it allows us to bring to light the priority level of information, accents and interesting findings. Uninterrupted learning new technical and design solutions, as well as the process of information perception, allow us not just to keep up with the trend, but to offer and introduce new formats in the market.

We were among the first to make media and communication evaluation a separate business in Russia, and we know both its specific character and development tendencies of the world of information and the future of communication; we deliver that to you in our clues and advice.