Rusnano
TPR - Ranking of Mass Media, IV quarter 2011
¹ Printed Mass Media TPR 1 
Itogi Itogi 2 
Forbes 0.9004 3
Expert 0.5879 4
Kommersant-Dengi 0.3788 5
Business Magazine 0.3589 6
Bolshoi Business 0.3176 7
Profile 0.3096 8
Sekret Firmy 0.2803 9
Kompania 0.2263 10
Kompania 0.2263 11
Svoi Business 0.1568 12.04.2011 Present and future of social CRM: 24 arguments and 5 questions from Graham Hill
06.04.2011 Facebook launches a special section for journalists
06.04.2011 New service to improve Facebook users’ image
06.04.2011 Publication of guidelines “How to Commission Research”
06.04.2011 Media segment is to switch to new ways of information presenting – experts
06.04.2011 How bank should develop in social networks
06.04.2011 Efficiency of Facebook pages: what do we evaluate?
05.04.2011 Social CRM not equally useful for everyone
01.08.2011 1Q11 Title Popularity Ranking
18.01.2011 4Q10 Title Popularity Ranking
23.11.2010 Ex Libris won AMEC Awards 2010 international competition and got the Grand Prix Awards
22.09.2010 Ex Libris Agency shortlisted for international AMEC Communication Effectiveness Awards 2010
06.08.2010 Tracking Social Media KPI
20.07.2010 Origin of Place Branding
03.07.2010 Title Popularity Ranking 2Q10
28.06.2010 BARCELONA DECLARATION CREATED
Articles by Ex Libris’ analysts
08.10.2010 Social media as a tool of implementing place branding programs
06.08.2010 Measurable KPI in social media
05.08.2010 Principles of Barcelona declaration about media measurement
20.07.2010 History of territory branding
We offer
Media Monitoring
Monitoring by key words. Subject digest. Events calendar. Direct speech monitoring. TV and radio recording. Glossies monitoring. Press clipping. Multimedia content monitoring. Translations.
PR Evaluation and Consulting Services
MEL Evaluation Model. Optimization of PR targets in line with business tasks. Development and correction of communication strategy. KPI setting. Integral indicators (Top Story, CPM, Media Quality, PR Value, Media Outreach etc.). Perfectness Rate Model. Scheduling of events. Brand image potential expanding.
Place Branding
Comprehensive audit of the existing image of a place. Potential and obstacles. Target audience identification. Media audit. Field studies. Competing places research. Reputation analysis. Brand concept. Visual series. Brandbook. Brand management methodology. Communication strategy.
Media Analysis
Media audit. Reputation analysis. Competitive analysis. PR reconstructions. Loyalty ranking of media, journalists. Markets research. Regional and industry media maps. Subject and contextual research. Personalia references. Dashboards. Regular reports.
Intercommunications Evaluation
Communication channels audit. Assessment of corporate mission and values perception. Diagnostics of psychological and psychological climate in the team. Development of an efficiency measurement system (inner KPI). Polling of employees. In-depth interviews. Focus-groups. Recommendations on events.
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