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The public interest in the sphere of nanotechnologies became noticeable in Runet after this sphere was shaped as one of the directions of Russia’s innovative development. However, nanotechnologies were still something obscure for a significant part of the population, as well as the activities of RUSNANO. After weighing up the situation, the external relations department of RUSNANO decided to start active work for promotion in social media in summer 2009. The company invited Ex Libris Agency for fulfillment of these tasks.
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Integrated evaluation of exterior communications: Traditional and social media monitoring. Everyday alarms. Evaluation of press services’ PR solutions efficiency. Annual media audit of information field. Communication strategy correction.
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